Tag Management with Adobe Launch in Adobe Marketing Cloud

Adobe Launch of Adobe Marketing Cloud is your tool for fast and easy tag management. So you are always up-to-date with the user behaviour of your customers.

Adobe Launch is not only available to Adobe Analytics users but to all customers of any Adobe product in the Marketing Cloud.

The Tag Manager Adobe Launch

Adobe Launch works just like other tag management systems: a small code snippet is built into your website. It controls the tags you want to use on your site. Just like in any content management system, you can add, change, and deploy the desired marketing tags on your site – quickly and flexibly. This gives you timely data on the user behaviour of your customers.

Our Service

Tag Management Systems: Agile Online Marketing Is So Easy

Use a Tag Management System (TMS) to determine when and where you use tags, and optimise your online marketing activities.

Tag Management

Adobe Launch is particularly helpful when you use one or more of the following tools:

Adobe Experience Manager (AEM)
Adobe Analytics
Adobe Audience Manager
Adobe Media Optimizer
Adobe Target
Google (Universal) Analytics

With just a few mouse clicks Adobe Launch can be easily integrated into these tools. In addition, you can use Adobe Launch to manage your Javascript or image tags.

Would you like to use your tags to carry out A/B-tests? No problem! It is characteristic of Adobe Launch to support synchronous tags. This allows you to run your tags at the same time, and to find out which content of your website works best.

Benefits of Adobe Launch

Good integration: You can easily integrate Adobe Launch into Adobe Marketing Cloud or Google Analytics products
Dynamic tag application: You can load your tags synchronously or asynchronously.
Transparent publishing process: You can easily track changes to the tags. Earlier versions can also be easily recovered.
Good overview: In the difference view, the changes are displayed simply and clearly.
Flexible hosting: The library can be hosted by Adobe or on your own server.

Our Services with Adobe Launch

Unic has been a recognised partner of Adobe since 2001. Our certified employees have many years of experience in the implementation of tag management systems.

We offer:

Consultation and analysis: We help you define your requirements.
Implementation: We develop the integration concept, accompany the implementation and carry out the testing.
Optimisation: In addition to your own resources, we offer support in data interpretation. We help you optimise conversion and offer coaching sessions – so that you can successfully anchor the optimisation culture.
Training: In order to make the best use of Adobe Launch, we offer training courses for the users.
Service: After a successful commissioning of the tool, we will gladly accompany you further. 365 days a year, we guarantee operation, hosting and support for your tool. We also offer individual response time arrangements.
Migration: We are happy to assist you with the migration from DTM to Adobe Launch.

Our Experts for Your Adobe Launch

At Unic, you can count on experienced and certified contact persons. Jean-Marc Bolfing, Certified Expert – Business Practitioner & Adobe Certified Master, has two certifications that confirm his expertise. He shows our customers how they can derive valuable knowledge from data.

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Matthias SchmidSeptember 2020

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