We Humanise the Digital.

Unic is a digital agency in Switzerland and in Germany.

About us

Recent projects

Different devices with the ROSEN website

ROSEN Group

Global Technology Group ROSEN Launches New Website

For ROSEN Group, Unic designed and implemented a composable DXP with CMS, DAM and search by Sitecore – Rosen-Group.com is online.

Global Technology Group ROSEN Launches New Website
Screenshot Tablet with www.energieschweiz.ch opened

EnergieSchweiz, Swiss Federal Office of Energy

The Future of Energy

Incredibly short loading times and relevant content: Contentful, GatsbyJS with React and Kubernetes play seamlessly together on the headless platform we implemented.

The Future of Energy

Recent projects

Different devices with the ROSEN website

ROSEN Group

Global Technology Group ROSEN Launches New Website

For ROSEN Group, Unic designed and implemented a composable DXP with CMS, DAM and search by Sitecore – Rosen-Group.com is online.

Global Technology Group ROSEN Launches New Website
Screenshot Computer and mobile phone with www.magenwirth.com opened

MAGENWIRTH Technologies GmbH

Best Services and Products – Across All Digital Touchpoints

MAGENWIRTH commissioned us to bring their entire system landscape onto a single platform. Shop system, information and services all in one. A summary.

Best Services and Products – Across All Digital Touchpoints

Who We Are

We have been in the digital world since 1996.

We design, develop and operate digital platforms for medium-sized and larger companies with a B2B and B2C focus. With our expertise in experience platforms, e-commerce, digital marketing and operations, we create valuable solutions for our clients.

Learn more about Unic

What we are doing

We are creating value with:

Experience Platforms

We create worlds of experience that inspire. Data-based and personalised.

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E-Commerce

We develop and operate promising e-commerce solutions with Spryker and SAP Commerce.

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Digital Marketing

Make data-based decisions. Together we design effective touchpoints with your customers. From strategy to implementation.

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Operations

We run your web application throughout its entire lifecycle. Our focus: availability, performance and security.

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All services

Our Experts

280 clever minds

We are an owner-managed, self-organized digital agency with 280 employees: in Bern, Karlsruhe, Munich, Wroclaw and Zurich.

Become a part of our team!

From the magazine

November 2024

Zurich Airport – Recognition as the best airport website worldwide

Zurich Airport’s website has been named “World’s Best Airport Website” at the 2024 World Travel Tech Awards. Recognized as one of Europe’s best since 2022, it excelled globally this year with its user-friendly design, innovative tools, and up-to-date flight information.

Zurich Airport best airport website worldwide
Philippe Surber

Philippe Surber

A funnel diagram drawn on the board shows the strategic goals of such a process journey.

February 2024

From Wholesale to Retail: B2B Companies Conquering D2C Territory

Companies that had previously been distributing their products via a partner sales network are seeing an increasing need to adapt. Selling directly to consumers, or D2C for short, is a lucrative market. In the following, we shed light on the opportunities and challenges that come with a D2C business model.

From Wholesale to Retail: B2B Companies Conquering D2C Territory
Maxi Prinz

Maxi Prinz

November 2023

Digital Platforms: Design, Concept, Implementation

Your website and digital services are key elements of your company’s profile and long-term success. To meet all these requirements, you need a solution based on modular architecture: High performance today and strong potential for the future.

Digital Platforms: Design, Concept, Implementation
Gerrit Taaks

Gerrit Taaks

From the magazine

January 2025

How ChatGPT will change web search and user behaviour

ChatGPT, Perplexity and Claude are establishing themselves as alternatives for daily searches on the web. As a result, traditional search engines are facing competition and this is having an impact on companies' marketing strategies. Here we explain why we believe search engine optimisation (SEO) is becoming even more important and what optimisation for language models and AI tools could look like for your company one day.

How ChatGPT will change web search and user behaviour
Andrea Malele

Andrea Malele

3D illustration of SEO tools, featuring a browser window with a search bar labeled 'SEO', a rocket launching from the top, and graphical elements such as pie charts, bar charts, and line graphs, set against a dark background with scattered dots.Photo by @growtika

January 2025

E-E-A-T optimisation: SEO guide for more visibility on Google

While the internet continues to be flooded with AI-generated content in 2025, the value of authentic content rises. Google's E-E-A-T criteria help you demonstrate quality and expertise. We explain how to improve your visibility in search results.

E-E-A-T optimisation: SEO guide for more visibility on Google
Gianna Calchini

Gianna Calchini

The picture shows different devices: Notebook, smartphone, tablet. The individual displays show the order confirmation from SBB including a QR code for conductors.

January 2025

Mobile Tickets: Convenience for Train Attendants and Travellers

Read more about how we have successfully improved online ticket sales via e-mail with SBB based on Inxmail Commerce.

Mobile Tickets: Greater Convenience for Train Staff and Passengers
David Keusch

David Keusch

November 2024

Zurich Airport – Recognition as the best airport website worldwide

Zurich Airport’s website has been named “World’s Best Airport Website” at the 2024 World Travel Tech Awards. Recognized as one of Europe’s best since 2022, it excelled globally this year with its user-friendly design, innovative tools, and up-to-date flight information.

Zurich Airport best airport website worldwide
Philippe Surber

Philippe Surber