Since 1996, we have been developing digital experiences that tangibly advance businesses. We keep the overall experience in focus, combining the implementation strength of a full-service agency with the strategic depth of a consultancy.
Many manufacturing companies have their product data under control: maintained in ERP, structured in PDM, easily accessible internally. Yet, things stall when this data needs to go external. Customer portals lack contextual information. Content appears generic on marketplaces. Sales staff resort to their own Excel lists. Technical data forms the foundation – but it's not a selling point.
When traffic is no longer a measure of success: metrics in the age of generative AI
AI-powered search systems are fundamentally changing online marketing: users receive answers directly in AI tools, and website traffic is declining. Companies must therefore use new KPIs such as brand mentions, citations, or entity coverage to accurately measure digital visibility and impact in the future.
Customer portals, e-commerce, and content platforms
Customer portals, e-commerce platforms, and content management systems form the backbone of modern manufacturing CX. This article explains how self-service, spare parts shops, ERP integration, and personalized content platforms work together. Using practical examples, it highlights why data integration, product configuration, and technical documentation are critical for successful digital customer solutions.
Three Unic projects, eight awards, twice gold. Betty Bossi wins Gold in Digital Commerce at Best of Swiss Web 2026 and becomes Vice Master. Switzerland Travel Centre takes Gold in Business. ETH Zurich receives Bronze in User Experience.
Customer Experience first: Digital transformation at Betty Bossi
How can SMEs successfully navigate digital transformation? Simon Balz, Head of Technology at Betty Bossi, explains why customer experience is the top priority in every project, what tomatoes have to do with digital transformation, and how roles change when AI suddenly takes over tasks.
