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Health insurance

Design a digital customer experience that inspires customers and ensures compliance.

Digital solutions that delight policyholders

Stricter regulatory requirements, intense competition, and digital customer expectations challenge health insurers and require digital innovations. Policyholders expect seamless, digital processes – from initial consultation to benefit settlement.

Through digitalization and automation, you can:

  • Strengthen customer relationships in the long term,

  • Automate service processes,

  • Improve omnichannel interactions.

Digital solutions enable targeted communication, optimized processes, and secure compliance with regulatory requirements. Focus on a forward-looking Customer Experience (CX) and make your service promise tangible through targeted omnichannel communication.

Shaping the digital future of health insurance

Studies show that digital services are becoming increasingly important for policyholders:

  • Digitally preferred: 54% of policyholders use apps, 33% websites, 14% combine both channels.

  • All in one app: 81% want to manage all services centrally

  • Proactive care: 87% welcome personalized health offers, 44% would even find this "very good".

  • Fast & uncomplicated: Less paperwork, faster reimbursements, and 24/7 availability increase satisfaction.

(Sources: BSI/ZHAW 2020, EY Digital Health Study 2024)

What does this mean for health insurers?

The digital transformation presents health insurers with concrete tasks:

  • Establishment of omnichannel services that allow policyholders to handle their concerns at any time via app, web, or phone.

  • Targeted communication according to customer segments, from young digital natives to older policyholders.

  • Integration of innovative technologies from telemedicine platforms to health apps to AI-supported services.

  • Compliance with regulatory requirements when implementing digital innovations (e.g., BAG/KVG in Switzerland, BaFin/GKV in Germany).

  • Promotion of preventive offers and personalized care to strengthen long-term customer loyalty.

We are your partner for digital customer experience

With comprehensive industry knowledge, we support health insurers in designing all digital touchpoints with policyholders. Thanks to our many years of experience, we know the peculiarities of the health insurance industry in Switzerland and Germany – whether statutory health insurance funds or private providers. We work visionary, holistically, and across departments to create outstanding digital customer experiences.

As a strategic transformation partner, we jointly optimize your digital strategy and services. With tailored omnichannel strategies and intelligent digital services, we help you design processes efficiently and offer policyholders an outstanding experience. This way, you increase the satisfaction and loyalty of your policyholders.

Our strengths at a glance

Integrated methodology

We connect your market vision with a digital product strategy, taking into account your existing IT landscape (systems, data, processes). This creates a solid foundation for a scalable, future-proof infrastructure that increases efficiency and enables innovation.

Comprehensive expertise
From customer portals and mobile apps to content management and search systems – we design, develop, and operate digital solutions that work. Industry-specific applications such as quote platforms, CRM integrations, or digital health apps are also part of our portfolio.

Holistic solution design
We integrate business processes end-to-end – from quote generation to contract management to claims settlement. We efficiently connect your core systems and rely on open interfaces to ensure continuous and efficient processes.

Industry-specific innovation
With in-depth knowledge of Artificial Intelligence (AI) and Data Analytics, we optimize your business and customer processes. We enable you to make data-driven decisions, automate processes, and create personalized health offers – always in compliance with data protection and regulatory requirements.

These companies rely on our expertise

Logo SwicaLogo Swica
Logo ConcordiaLogo Concordia
Logo AtupriLogo Atupri

Ready for the digital transformation?

Contact us - we'll support you from the initial conversation to successful implementation.

Jörg Nölke
Gerrit Taaks
Gerrit Taaks

We are here for you!

Contact us - we'll support you from the initial conversation to successful implementation.

Melanie Klühe
Melanie Klühe
Stefanie Berger
Stefanie Berger
Philippe Surber
Philippe Surber
Stephan Handschin
Stephan Handschin

Project examples

Screenshot Mobile Phone and Computer with myswica.ch opened

SWICA Krankenversicherung AG

A Tailor-made Customer Platform

A Tailor-made Customer Platform
Screenshot Mobile Phone with www.css.ch opened

CSS Insurance

One Step Ahead of the User

The new website is offering intelligent, relevant content and services. It meets users in their individual context and supports them at every stage of their journey.

One Step Ahead of the User
Screenshot Mobile Phone with www.concordia.ch opened

CONCORDIA Versicherungen AG

Close to the Customer

On the new website developed by Unic, CONCORDIA focuses entirely on its customers. They find relevant content easily, intuitively and barrier-free.

Close to the Customer
casestudy_Sapros_coverimage

Suva Sapros

From the Hazard to the Product

Suva, the Swiss National Accident Insurance Fund, launched sapros.ch, a multi-vendor market place for safety products. The goals of the relaunch were to safely guide buyers to the right product, and to reduce the time required to enter product details.

From the Hazard to the Product

© Image: Luke Chesser