Mobile Apps in Industry: Revolutionizing Customer Experiences and Internal Processes

Jörg NölkeMarch 2025

Digitalization is changing the way you work in your manufacturing company and how your customers interact with you. Mobile apps open up entirely new perspectives: They create a modern, seamless user experience for your customers while simultaneously improving your internal processes. However, the requirements and goals differ depending on whether the apps are used by your internal teams, your customers, or even both together. Let's take a look at how apps can optimally support these two target groups.

Apps for Your Customers: Create Exciting Experiences

For your customers, apps play a key role in the digital customer experience. The goal is to create intuitive and powerful solutions that offer real added value.

1. Perfect Shopping Experiences

Have you considered how much easier the purchasing process for your products could be? Modern apps make more possible:

Mobile e-commerce shops make shopping a convenient experience for your customers - even offline when no internet access is available.
Scan & order apps enable direct reordering of consumables (replenishment) or spare parts - a scan of the QR or barcode is all it takes.

2. Support for Quality Management and Maintenance

Do you know your customers' frustration when products don't function perfectly or maintenance is complicated? Here's how you can help:

With a quality defect app, your customers can document damages or errors directly with photo and AR support.
Maintenance apps with AR function simplify repairs and significantly reduce machine downtime - a click in the spatial app exploded view is all it takes.

3. Forward-Looking Solutions with Spatial Apps

Are you ready for the next step in digital transformation? The future lies in immersive experiences:

Spatial apps (e.g., for Apple Vision Pro) allow your customers to experience products or production processes immersively and make informed decisions.
Digital twins enable precise planning and optimization of production or construction projects, especially in Building Information Modeling (BIM).

What Do Your Customers Gain?

Intuitive operation and appealing design that makes usage a pleasure
Real-time updates and push notifications for maximum responsiveness
Personalized experiences that elevate comfort and efficiency to a new level

Apps for Your Internal Teams:

Increase Efficiency and Quality
Within your company, apps can help accelerate processes, avoid media breaks, and reduce sources of error. What could this look like in your company?

1. Optimization of Quality Assurance

Imagine how much time and resources you could save:

Mobile documentation of quality checks saves time and reduces errors - test protocols go directly into your central database.
Offline functionality allows work even in production halls or construction sites with weak network coverage.

2. Support for Logistical Processes

Logistics can be complex - but it doesn't have to stay that way:

Documentation of handover points: Your employees can record the receipt and dispatch of goods easily, consistently, and location-independently - for example, in the context of hazardous goods logistics.
Real-time inventory control through AR or AI-supported scans ensures more transparency and better planning.

3. Facilitation of Employee Communication

How smoothly does communication run in your team?

Shift planning and feedback tools enable seamless internal coordination and promote productivity.

What Do Your Teams Gain?

Seamless integration with your ERP, MES, and logistics systems
User-friendliness that reduces training effort and promotes acceptance
Noticeable time savings and higher productivity by avoiding media breaks

How Do You Solve the Challenges for Both Target Groups?

Whether internal or external - our experience with industrial customers shows: The challenges in app development are similar. Here are some pain points that probably make your life difficult too:

Lack of expertise and experience in mobile development and conception
Complex app distribution via public app stores or internal solutions with Mobile Device Management (MDM)
Possibilities and limitations of mobile operating systems and corresponding hardware
Stationary (desktop) systems that are not optimized for mobile use
Processes with media breaks that disrupt the workflow

Utilize Unic's Expertise.

We develop solutions together that are specifically tailored to your needs. In particular, we pay attention to:

Offline modes that ensure work capability even in network gaps
AR and AI functions that facilitate the use of complex systems
Seamless synchronization for perfect data consistency between all devices and systems

Your Path to Successful Enterprise Apps

Mobile apps are no longer future music - they are a decisive competitive factor in today's industrial landscape. While developing customer-oriented apps, you not only create exciting digital experiences but also build long-term customer relationships. At the same time, internal apps optimize your processes and noticeably increase the productivity of your teams. The key to success? A partner who understands both perspectives and confidently masters the technical challenges. At Unic, we bring years of experience in developing customized enterprise mobile apps. We support you in the conception and, if desired, are happy to provide you with a "standing team" for app development.

Are you facing the challenge of developing a new app or taking an existing one to the next level?

Let's find out together which app solution really advances your company. A conversation can be the first step towards your successful digital transformation!