Awards
The Schulthess Clinic is one of the leading orthopaedic clinics in Europe. In late 2018 the clinic underwent a complete renewal of its digital presence by implementing a new branding and an improved user experience. With this new digital strategy the Schulthess Clinic is willing to position itself as a clinic of first choice among its primary user groups: patients and referring physicians.
We are responsible for the concept, UX design, digital marketing, SEO, digital analytics, content strategy as well as the hosting. The website was implemented on the Web Content Management System Drupal 8.
- Customer
- Schulthess Clinic
- Customer since
- 2018
- Go-Live
- December 2018
- Website
- www.schulthess-klinik.ch
6
months from initial contact to “go live”
14
specialists participating in the project
5
sprints over five months
0
broken bones
Central touchpoint for patients and referring physicians
Both patients and referring physicians should be accompanied in a consistent manner concerning their task-related questions within the treatment process throughout their customer journey. Therefore, the new digital strategy supports both of these user groups by providing an appropriate mix of digital services across multiple phases. Thereby, the responsive website acts as the central touchpoint for the clinic’s digitally accessible service offer – no matter if a desktop computer, a tablet or a smartphone is used.
Better user orientation thanks to plain navigation
The information architecture and the navigation concept correspond to the various needs of the main user group patients and referring physicians. The modern responsive design and the usability-oriented navigation support the user groups on the website in an intuitive and straightforward manner. Thanks to clear structures, the provided information is easily accessible for its user.
Shortest path for referring physicians
Over the long term, referring physicians should especially become digitally connected partners within the treatment process. This shift is achieved by creating clear dedicated access points and digital services such as the referral form. And the best: Only two clicks are needed! Designed in the sense of a minimum viable product, this form can be prospectively extended to a "referring physicians wizard".
New corporate design guarantees recognition
The digital presence can be noticed in the new look and feel based on the new corporate design: with a concise logo, a new colour scheme and fonts as well as an appealing imagery. It is implemented consistently across all resources and guarantees recognition in both offline and online channels.
Emphasis on data security
The website was devised in compliance with the developments regarding data protection. Therefore, the popular HIN (Health Info Net Standard e-mail) was applied in the area of digital data transmission. It will also be possible to adapt the electronic patient dossier (EPD) in the future. The website is hosted by Unic in accordance with ISO-27001 security standard and is operated in an own data centre.
The new website allows us to offer our patients and referring physicians a transparent and easy access to the clinic. The digital presence reflects the fundamental values of the Schulthess Klinik: top medicine, innovation and humanity.
Enrico Manzanell
Head of Corporate Communications and Marketing, Schulthess Klinik
Our Services at Schulthess Klinik
User Experience
Don’t leave your customers standing out in the rain. Offer them an impressive user experience which will convince them to try your offer.
Learn more:User ExperienceContent Strategy
Your content is a way for your company to stand out from the crowd. It deserves your undivided attention. We support you in your efforts – from analysis and strategy to setting up an editorial schedule and copywriting texts for users and search engines (SEO).
Learn more:Content StrategyResponsive Web Design
With Responsive Web Design, we will provide you with future-oriented solutions that operate independently from the screen size.
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Digital Marketing
Make data-based decisions. Together we design effective touchpoints with your customers. From strategy to implementation.
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Do you know how successful your last digital campaign was or how to reach your visitors and customers best? No more guessing: web analytics provides you with reliable answers – in real time.
Learn more: Digital AnalyticsFrontend Development
Our frontend engineers develop a accessible, performant and responsive frontend for your user interface.
Learn more:Frontend DevelopmentSoftware Development and IT-Architecture
Software development has been one of Unic's core competencies for over 20 years. We develop a solution tailored to your needs for your company's digital presence. Please contact us!
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Operations
We run your web application throughout its entire lifecycle. Our focus: availability, performance and security.
Learn more:Operations
Contact for your Digital Solution
Book an appointmentAre you keen to talk about your next project? We will be happy exchange ideas with you.
Contact for your Digital Solution with Unic
Book an appointmentAre you keen too discuss your digital tasks with us? We would be happy to exchange ideas with you.
