Making Swiss Dream Trips Simple: Switzerland Travel Centre's Website Relaunch

More Than Just a Facelift Needed

Switzerland Travel Centre's previous website had conceptual weaknesses and could no longer keep pace with the technical requirements of a modern e-commerce presence.

The goal of the relaunch was therefore clear: the new platform should increase sales of package offers, travel passes and hotel bookings while providing better services. Additionally, the website needed to be scalable to enable expansion into new markets. 

Rethought From the Ground Up

Before starting the actual relaunch, we examined the possibilities in a preliminary project and defined the scope. In parallel, the CI/CD was revised, allowing us to start the project with a new logo and fresh colours.

The new design and UX architecture reflect current best practices for e-commerce platforms. We created a clear structure that quickly and intuitively gives visitors an overview of Switzerland Travel Centre's various offerings that optimally meet their needs.

Particularly important was easy access to package deals and the seamless integration of related platforms "Swisshotels.com and Swissrailways.com. We prominently placed information about regions and special offers in specially designed areas, with visuals that inspire discovery. 

Modern Technology Ensures a Seamless Experience 

Technically, we opted for a state-of-the-art solution: 

• Headless Drupal 10 as a powerful CMS 

• Frontend with Nuxt for optimal performance 

• Integration of Nezasa as a booking tool 

• Cloudflare as CDN for fast loading times worldwide 

• Hosting via platform.sh for a cost-efficient solution 

• Consideration of all accessibility standards 

We also devoted particular attention to SEO, as visibility in search engines directly impacts booking numbers. Together with an external agency, we optimised the technical SEO setup, the information architecture and the internal linking. Together, we made sure that the content was tailored to the visitors in terms of wording and style.

Should any questions remain, simple and quick contact options ensure they are answered promptly and competently. 

Discovering Switzerland Made Easy

The new website makes it significantly easier for domestic and foreign guests to find the perfect Swiss holiday: 

• Intuitive filters by month, season, timeframe and activities allow guests to optimally personalise their search. 

• Image galleries with highlights and informative pages about regions and activities whet the appetite for more – and entice additional reservations. 

• Booking can be completed in just a few steps, with a seamless transition to the respective provider. 

• Suitable additional offers enrich the holiday and are presented in a way that makes them quick and easy to book. 

• The clear presentation of travel packages with daily programmes simplifies planning before and during the holiday. 

In short: The new website makes the beauty and diversity of Switzerland digitally tangible – and shows how we at Unic shape digital experiences with a human touch. For Switzerland Travel Centre, the new platform offers opportunities to increase the conversion rate and thus more bookings. The scalable architecture also allows uncomplicated expansion into new markets.