Akeneo PIM – Your Product Information Hub
The Akeneo PIM system offers user-friendly, comprehensive and flexible product information management. It is this high degree of flexibility that earns the French vendor regular listings as a major player in the prestigious Gartner Magic Quadrant.
Transparency and Efficiency with Akeneo
Since 2016, Unic has been implementing digital PIM projects bringing order and efficiency to the complex product management processes of leading online retailers. We can help you tailor your Akeneo Product Cloud to your product information management (PIM) as well as to the individual needs of your customers and your company. You can select from two business versions, both of which are available as cloud-based: The Growth Edition and the Enterprise Edition will centralise your relevant product information.
With Akeneo Product Cloud, you opt for an intuitive PIM system. It makes your product management processes transparent and efficient – regardless of how complex the requirements may seem. The software helps you create a standardised data basis for all existing channels, including e-commerce, catalogues, mobile apps, points of sales, stores or newsletters.
How is Akeneo Product Cloud Used?
Companies use product information management to centralise relevant information on their products and make it available in high quality. Another key aspect: The data sets need to be easy to manage and optimise later on.
The cloud-based PIM system by Akeneo is the ideal tool for the job. The navigation is compellingly simple and designed to be user-friendly. Akeneo Product Cloud also enables a high degree of integration with a variety of different data sources and peripheral systems. This is top-notch data integration.
Assessment of Your Current Product Experience Management
Unsure about this? Akeneo offers a maturity assessment for your PIM project. Based on specific questions, Akeneo assesses the status quo of your product experience management (PXM) and provides you with a comprehensive report including initial recommendations free of charge. Based on this, we will be happy to support you on your journey with the Akeneo Product Cloud to PXM excellence.
See: product experience management – self-assessment
The PIM Features at a Glance
Collect: Flexibly collect your various digital product data from different locations and manage them in this central PIM system. The onboarding process for suppliers and data providers is particularly smooth. In future, you will not only be collecting internal data, but you can also hook up external data sources to Akeneo. For this, users may use the Akeneo Supplier Data Manager, for example.
Optimise: Analyse and monitor your product data in Akeneo via Data Quality Insights and enrich them with additional information. A professional set of rules lets you determine and monitor the quality of content. Publish specific product information to an output channel – for instance, if the data quality meets your predetermined criteria. This improves the quality of information density. At the same time, you ensure consistent product descriptions across multiple channels.
Distribute: Once our product data has been finalised, publish it to the various channels: online shops, websites, catalogues, mobile applications, stores and more. You can be sure that product data are standardised and correct.
Asset Management Features: Manage media assets such as images, documents and videos along with product information. Store them in the formats and sizes the various channels require. You will have all common media formats and cropped versions available for immediate use.
Artificial intelligence/AI: The attribute mapping feature is an addition from the new field of machine learning and artificial intelligence (AI). Automated product attributes for product catalogues as well as manual additions to them will most likely play an essential role in the future.
Akeneo PIM 7.0 – Update 2023-2024
Regular major updates ensure that the Akeneo PIM system keeps evolving in terms of functionality – most recently with version Akeneo PIM Enterprise 7.0:
Update 2024
AI-enhanced enrichment:Harness the skills of ChatGPT to get support for the translation and generation of product information. The AI-based solution integrates seamlessly into the product edit forms of Akeneo PIM.
Enrichment workflows:The integrated workflows take employees by the hand and guide them through the enrichment process. This helps companies avoid bottlenecks in the respective process and take an active role in promoting content enrichment. By configuring the workflows based on user needs, managers offer their employees native and user-friendly work processes, orchestrating their teams efficiently.
Enrichment workflow – team dashboard: The team dashboard equips managers with a well-structured overview of the PIM-related workflows, including information on workflow progress and assigned users.
Email notifications: Workflow notifications are a valuable addition to the enrichment workflows. This feature ensures that users receive timely email notifications, keeping them well-informed and enabling them to focus or prepare for assigned tasks in the enrichment workflow.
Business analytics: In the future, you can rely on operational market metrics and KPIs, straight from the Akeneo Product Cloud. Track how individual products and product ranges perform in different markets and sales channels – draw conclusions from the KPIs and enrich product data when needed.
Update 2023
Akeneo App Store:In version 7.0, the dedicated PIM system app store has been expanded and the connectivity has been increased. Tested applications and their features enhance the existing technology stack and can be integrated with just a few clicks in the Akeneo Product Cloud. Installed apps are easily accessible and can be managed or configured by you after installation.
Tailored Imports:When the structure of data to be imported does not match the existing Akeneo PIM structure, the Tailored Imports app will help. It enables you to attribute product data to Akeneo attributes, transform them and import them into the PIM system.
Catalogs for App:Catalogs for App lets you configure which products are available in which app, based on various criteria and filter settings.
Automate SFTP Imports and Exports: Link your product data with external data stores. This allows you to safely back up your data from and to the Akeneo Product Cloud. This process can also be automated based on a pre-defined schedule. And the SFT protocol guarantees that authentication and transmitted data are encrypted for secure file transfer.
SAP Commerce Cloud
Akeneo has been an SAP partner since 2023. This partnership enables you to integrate the existing Akeneo PIM into the SAP systems landscape or the SAP Commerce Cloud. Advantage: Akeneo PIM is based on the SAP Business Technology Platform. This ensures seamless integration into the SAP Commerce ecosystem.
Your Advantages with Akeneo
Flexibility and innovation: Akeneo is synonymous with innovation. The company continually improves existing functionalities and adds new ones. On top of that, you can also use the Akeneo marketplace. Here, you can acquire add-ons such as for data forwarding to a print catalogue or a webshop.
Simple processes, higher publication speed: Simplify your digital processes with Akeneo. Have your information flow under control at any time. And profit from a faster time-to-market process for your products. The latter is flanked by time-to-market insights. These are operational metrics indicating how long it takes to prepare products for the market launch in Akeneo PIM. Akeneo even allows for the rationalisation of the process during which your product data is enriched. All of this will get your products to market even faster.
Higher conversion rate: Attractive product presentation, simple filter options and helpful product comparisons have a positive effect on user experience and conversion. At the same time, the Data Quality Insights tool decreases the number of goods returned, since a high density of information reduces the number of misplaced orders.
Easy Akeneo integration: Integration of the software with your peripheral systems via an interface is often achievable without any custom development. Already, there are add-ons available for Spryker (e-commerce) or Drupal (CMS), among others. Of course, you can also integrate other technologies. From an external translation management system to a sales-driven ERP, many things are possible.
Member of the MACH Alliance: Akeneo has been a certified member of the MACH Alliance since 2022. The technology-driven members of this group lobby for open best-of-breed technology ecosystems. What does that mean? Akeneo enables you to connect various software solutions for particular areas, creating a comprehensive overall solution. In doing so, microservices, API first, cloud-native SaaS and headless go hand in hand.
Our Partnership with Akeneo
We are pioneers: Unic was the first Akeneo partner (2016) in Switzerland and has been doing pioneering work for Akeneo in German-speaking countries for many years.
We are integration experts: The optimal integration of Akeneo into your organisation will give you a key advantage over your competitors. Regardless of whether it is marketing specialists or sales experts who need content – it will be available for every single channel.
Our service promise: We will provide comprehensive service and support you from the PIM strategy to data and process modelling as well as implementation and operation of your product information management.
In Unic, we have found a strong partner who understands our solution and knows how to help digital business players take that key step ahead.
Tobias Schlotter
VP Global Channel bei Akeneo
These customers trust us with their akeneo projects
Contact for your Digital Solution
Book an appointmentAre you keen to talk about your next project? We will be happy exchange ideas with you.
Contact for your Digital Solution with Unic
Book an appointmentAre you keen too discuss your digital tasks with us? We would be happy to exchange ideas with you.
