Imagine this: A potential customer commissions a digital assistant to analyse your products and compare them with those of the competition. This is not science fiction - it will soon be part of everyday life, thanks to AI agents like OpenAI's Operator.
With the introduction of such AI agents, it is becoming increasingly important to optimise your website not only for humans, but also for digital assistants.
What AI agents can already do
The new operator from OpenAI analyses websites in a similar way to a screen reader. It records the structure of the page, recognises buttons and forms and can use these in a targeted manner. Like this, for example:
Personalise product recommendations: Based on preferences and purchasing behaviour, the AI agent suggests suitable products.
Optimise travel planning: Flights, hotels and activities are compared, availability checked and the best options selected.
Find events and dates: The agent searches local event calendars, finds relevant events and automatically adds them to the calendar.
This allows users to delegate time-consuming research and comparison tasks.
Why accessibility is now even more important
The requirements of AI agents are similar to those of assistance programmes such as screen readers. Both require clearly structured content and unambiguous labelling in order to use websites effectively. An accessible website therefore provides the ideal basis for interaction with AI systems.
5 important measures for your website
Structured data and interfaces
Make your content available in machine-readable form. Technical interfaces (APIs) enable AI agents to communicate directly with your systems - for bookings or orders, for example. This allows you to automate processes efficiently.Secure interaction
Implement modern security standards for interaction with AI agents. Authentication and secure protocols protect both your systems and your customers' data.Clear website structure
Structure your website logically and clearly. A clean HTML structure with meaningful labelling helps AI agents to capture and process content correctly.Precise data descriptions
Provide all content with clear metadata. Whether product descriptions, prices or availability - the more precisely the information is prepared, the better AI agents can analyse it.Optimised performance
Ensure fast loading times and responsive systems. A high-performance website is the basis for efficient interactions - for both humans and AI agents.
Outlook: New opportunities through AI agents
The European Accessibility Act (EAA) and the development of AI agents are creating new impetus for digital accessibility. Companies that optimise their websites now benefit twice over: they not only meet legal requirements, but also open up new opportunities for digital interaction with customers.
An exciting development is therefore on the horizon. In the future, websites could offer different interfaces: a clear one for humans and a data-focussed one for AI agents.
Take the next step
Our specialists in digital accessibility, customer experience and AI integration will support you in optimising your website. We analyse your current situation and develop specific recommendations for action. Arrange an initial consultation now and find out how you can future-proof your digital presence.
Contact for your Digital Solution with Unic
Book an appointmentAre you keen too discuss your digital tasks with us? We would be happy to exchange ideas with you.
Contact for your Digital Solution
Book an appointmentAre you keen to talk about your next project? We will be happy exchange ideas with you.
